SBI Shifts Focus to Corporate & SME Credit Cards

India’s fourth largest Credit Card issuer, SBI Cards with a base of 2.18 Mn credit cards has realigned its business strategy. SBI will now focus on more profitable customers, which is Corporates and SMEs.

SBI Corporate Credit Cards
The cost of servicing a corporate card is much lower than a retail consumer credit card. Currently Corporates account for insignificant number and hence will be the future growth vertical. So far SBI has added 250 Corporate Accounts. They will also offer SBI Personal Cards with host of benefits for Executives of Corporate Clients. SBI cards division is also in talks to its Parent company to secure the credit issued on Cards by accessing the Cash Credit line which

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SBI Signature Credit Card Launched with Rs 5000 Annual Fee

SBI Cards, a joint venture between SBI and GE Capital launched SBI Signature Credit Card in India. This Card is exclusively meant for the High Networth Individuals [HNI] Category and is by invitation only like any other Signature Card in the Market.

SBI Signature Card will be marketed to premium customers of the Bank across India including Tier-II and Tier-III Cities who have very high income limits and solid balance sheets. Signature Card comes with an Annual fee of Rs 5,000. SBI will compensate the Annual fee by

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