IIMS conducted a India Incomes and Savings Survey. Here are the excerpts w.r.t credit card market in India.
Demand for Credit Cards by geographic distribution in %ge
- Supermetros 11%
- Metros & Class Towns – 15%
- Other Urban Areas – 13%
- Rural India – 61%
Occupation of the applicants seeking credit card in India, only the top 5 categories
- Self Employed in Primary Production – Rural Areas -29%
- Private Salaried Workers – Urban India -23.7%
- Government Salaried Workers – Urban Area – 20.2%
- Shopkeepers Urban Areas – 19.4%
- Private Salaried Workers in Rural Areas – 12.3%
We also found out that all major temples and charities are now accepting credit card donations. Way to go India 🙂